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Citadelle also targeted infants below 12 months of age, a vital demographic in China. Maple syrup is Safe and sound for infants underneath twelve months old whereas, honey is just not sensible for infants. Maple syrup also has 25 % less calories than honey. These offering points coupled that has a effectively-recognised brand identify soon became popular among Chinese customers to the Tmall e-commerce site.
Moreover, the D2C model permits the buyers to make reality Together with the small business just before paying for their goods
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